NewTown Macon kicks off Love Local campaign

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MACON, Georgia (41NBC/WMGT) — NewTown Macon is doing their Love Local campaign for the month of February. It’s where you can write a love letter to your favorite downtown business. You can potentially win a hundred dollar gift card to a business of your choice.

Emily Hopkins is the director of Place for NewTown Macon. She says the idea was inspired by another Main Street community in Maryland. Hopkins says with 2020 being a tough year for everyone, this is one-way people can show local businesses some love.

“It’s a great opportunity for the month of February to let business owners know how much they’re appreciated by our community,” says Hopkins.

Scott Mitchell is the owner of Travis Jean Emporium. He expressed excitement about the campaign.

“I know personally businesses need that right now they need to hear how much they’re appreciated and loved,” said Mitchell.

How to participate

  • You can write a love note virtually by filling out their form online
  • Handwriting a letter is also an option
    • Drop it off at their office on Poplar street
    • Make sure you fill out the envelope from the pink mailbox
    • Put your letter inside the envelope and put it in the red mailbox

By writing a love note, you will be entered into a drawing for a hundred dollar gift card to any downtown business of your choosing.

“Every single love letter you write is a submission for the hundred dollar gift card so why not do it,” says Mitchell.

According to Hopkins, for every $100 spent at a local business, $68 stays in the community. If you were to spend that same amount at a franchise or chain, only $43 would stay in the community. She says that’s why it’s important to invest in local businesses.

“That money just continues to circulate back into the community. So when you’re shopping small you’re actually investing in your local community,” says Hopkins.

Mitchell encourages people to handwrite their love letters and drop them off at the dropbox. He says you then can take a trip to your favorite downtown business.

“It’s really fun I mean what a great awesome idea and it just helps build community and that’s something I love about this city,” says Mitchell.

You have until February 28 to submit a love letter. NewTown Macon will also draw for the $100 gift card on March 1.

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Ariel comes to Macon from Greenville, South Carolina where she worked for Fox Carolina as a photojournalist for 4 years. She was part of the team that won a Southeast Emmy for their coverage of Hurricane Dorian. During her time in Greenville she realized her true passion is on-air reporting. She's excited to join the Middle Georgia community to be able to tell the stories of the people who live there. She graduated from the University of South Florida in 2014 with a degree in Mass Communications. She’s originally from Boca Raton, Florida. She has 2 dogs (1 is back home) and a cat. When she's not at work she can be found training as an aerialist or exploring her new home. She also loves a good TV binge, her current favorite shows to watch are The Office, Gilmore Girls, and The West Wing. Feel free to reach out if you have a news tip or just want to say hello.